Our Executive Team

Julián Ciccalè

CEO – Chief Executive Officer


Julián is the Chief Executive Officer of Imaweb, a highly successful software company focused on the automotive industry, which started as a 5-person startup in Madrid and grew to the present day, working with more than 11 car manufacturers in different European countries.

Julián studied computer science at Universidad Tecnológica Nacional in Buenos Aires, Argentina. He started his professional career as a software engineer and was part of the .com boom in the late 90s and early 00s.

He started working in the automotive industry based in Fiat Auto Italy, leading a team that created the most advanced CRM for Sales and After-Sales in all European countries.

Jonatan Dal Bon

CTO – Chief Product & Technical Officer


Jonatan studied Computer Science at the Universidad de Belgrano in Buenos Aires, Argentina. He started his professional career working as technical support for Microsoft at a young age.

In 2002 he co-founded Imaweb, wherein his capacity as IT Manager was in charge of the design of CRMAuto, the most extensive CRM solution for the automotive sector in Europe. In 2019 he was appointed co-CEO of Imaweb Spain.

After three years, Jonatan became the Chief Technical Officer of Imaweb. He oversees product development and roadmap, R&D, and Information Systems.

Graham Howell

CFO – Chief Financial Officer


Graham is an experienced senior financial professional with 28 years of experience within the software industry. Starting within audit, moving into accounting, business control, and via a 12-month interim General Manager position, Graham arrived at his first CFO role in 2009.

Along the way, Graham has worked for both large stock exchange-listed and smaller private equity-owned software companies providing a wide range of solutions from core ERP to Share Trading.

He has been lucky enough to have had an international scope in his roles since 1997 and has lived and worked in the UK, Germany, and currently France. He brings to the group a wealth of experience and knowledge to support the growth and development of Imaweb.


Jean-Louis Baffier

CRO – Chief Revenue Officer


Jean-Louis is the Chief Revenue Officer of Imaweb. He is in charge of all our dealers and OEM offers, as well as our global Marketing, Sales and Alliances teams.

He started his professional career in 1993 in France, then in California. During 25 years, he grew through the ranks and has worked as Vice-President, Chief Revenue and General manager of technology companies like Oracle, Salesforce, and Microsoft France where he managed the entire enterprise business, contributing to the company’s transition to the cloud. He then successfully grew French startups and scaleups such as Algolia or Alsid into international businesses.

His mission at Imaweb, first and foremost at the service of our customers, is to fully integrate all the entities into a cohesive, efficient, and well-performing team, ensuring the company’s growth in Europe.

Olivier Bisson

COO – Chief Operating Officer


Olivier is an engineer and graduated from Mines-Télécom in 1998. He started his career at Bouygues Telecom, working in digital services and launching dematerialised services. He supported Enterprise accounts in their business transformation and the implementation of their knowledge-sharing and collaboration projects.

Olivier joined Imaweb in January 2022 as Chief Operating Officer with the mission of supporting the company’s growth by ensuring the smooth running of customer operations by implementing an optimal strategy.

As Global Head of the Professional Services and Customer Services departments in 11 countries with around 200 employees, he will lead all Customer Operations from project deployment to support and customer relationship management.

Robert Raiola

CMO – Chief Marketing Officer


As Chief Marketing Officer of Imaweb, Robert is responsible for creating and accelerating the company’s marketing strategy and brand recognition in Europe. He is focused on driving the company’s vision of helping the automotive industry improve how OEMs and car dealers interact with their customers.

He has over 25 years of experience in managing sales and marketing teams in the high-tech sector. After more than 10 years at Microsoft France, he joined Adobe and led the French and EMEA marketing teams for 8 years. In 2014, he became CMO at MEGA International to develop the brand’s international reputation, define product strategy and implement demand generation campaigns to accelerate the growth of the sales pipeline.

Robert has significant experience in product marketing, brand development, lead generation, public relations, and strategic planning.


Hélène Lanssens

CPO – Chief Product Officer


Hélène joins Imaweb as Chief Product Officer with the objective of increasing the added value of the products, supporting customer growth and harmonising the product portfolio by redefining and aligning product operations with Imaweb’s strategy, managing the Imaweb product team and defining investment priorities.

Her professional career started as a dealer network trainer on new models at Volkswagen France. After working at companies such as JATO Dynamics and Solera, where she developed the brand’s product strategy for managing the claims platform, connecting repairers, adjusters and insurers, Hélène became VP Product Manager and acquired a solid experience in Product Management of SaaS solutions for the automotive, sales and after-sales industries.

Her experience of more than 20 years in the automotive sector gives her a deep understanding of the business and the challenges related to the digital transformation of customers.

Bertrand Jeanpierre

CoS – Chief Of Staff


Bertrand started his career as a strategy and marketing consultant at Simon-Kucher & Partners from 2013 to 2019.

Initially based in the Paris office, he was involved in multiple B2B and B2C projects in different countries (Greece, Turkey, Romania…). He then relocated to London and later to Sydney. He spent 3 years helping the local office grow while keeping solid connections with the rest of the organisation.

Back in Europe in 2019, to complete his initial engineering education, Bertrand joined Imaweb in September 2020, first as GTM & Pricing manager and later as Chief of Staff. His mission is to help the executive team to achieve the company goals.